![]() While it remained a Ferrari partner, its logos and designs no longer appeared on the team's cars, the report found. PMI, one of the oldest and longest standing F1 sponsors, meanwhile scaled back its spending significantly last year. The International Automobile Federation (FIA), Formula One's governing body, has for two decades recommended against tobacco company sponsorship in the sport It pointed out that branding for these products appeared at 13 out of 22 races, including at the Mexico City Grand Prix, despite Mexico's strong advertising restrictions. Today's report found that PMI and BAT spent an estimated $40 million (€37.9 million) on F1 advertising in 2022.īAT's Vuse e-cigarette and Velo nicotine pouch products "were the most prominent brands on the McLaren livery throughout the season," the report said. However, it said, "we are not in a position to interfere with the private commercial arrangements between the teams and their sponsors, or broadcast agreements."įormula One meanwhile insisted that "all advertising is in line with applicable laws." ![]() When contacted by AFP, the FIA said it "remains firmly opposed to tobacco advertising and continues to stand by its 2003 recommendations". "They live in this grey area around what is and what isn't tobacco marketing," Mr Alday said. The tobacco companies have since stopped advertising for their traditional cigarette brands with F1, but have in some cases continued to push newer alternative products like e-cigarettes. The International Automobile Federation (FIA), Formula One's governing body, has for two decades recommended against tobacco company sponsorship in the sport. Charles Leclerc (r) is among the leading drivers hoping to close the gap Netflix did not immediately respond to requests for comment.Ī global treaty has called for the elimination of all advertising for tobacco, the use of which the World Health Organization estimates kills more than eight million people each year. "Netflix has a responsibility to not deliver content that is promoting, even if it's indirectly, cigarette company brands," Jorge Alday of STOP told AFP. ![]() "This increase in viewers means more people see the branding F1 sponsors place on the cars and livery," it said. Today's report showed that the viewers of "Drive to Survive" were younger than typical F1 audiences, and also suggested it had contributed towards significantly increasing viewership of F1 races beyond the Netflix series. "Research suggests that PMI and BAT are reaching new audiences through the show, including people who don't otherwise watch F1 races," it added. The product branding of Ferrari sponsor Philip Morris International (PMI) and McLaren sponsor British American Tobacco (BAT) has "heavily featured in the series, with extended plotlines following the teams' drivers," the report said. Half of all episodes during that season contained tobacco-related branding in the opening minute, according to the report, entitled: "Driving Addiction: F1, Netflix and Cigarette Company Advertising". In a fresh report, F1 industry monitor Formula Money and tobacco industry watchdog STOP charged that in just the fourth season of "Drive to Survive", "a total of 1.1 billion minutes of footage streamed around the world contained tobacco-related content." The behind-the-scenes Formula One streaming series "Drive to Survive" has been hugely popular on Netflix, which recently released the fifth season.īut campaigners warn that beyond boosting the motor sport's popularity, the show is also delivering into homes worldwide the branding of cigarette companies that sponsor F1 teams, including in countries where tobacco advertising is banned. ![]() Netflix's popular Formula One show is providing tobacco giants with a fast and effective marketing vehicle to swerve past bans on advertising their product, industry monitors have said.
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